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Transmedia

Other topics: Directors: Film

The Transmedia Equation, Part 2: Grassroots with Lance Weiler

Synopsis: In this, the second of several stories focused on the transmedia industry, we look at the work of Lance Weiler, a writer/director and social organizer focused on developing successful transmedia... ... more >

Other topics: Interviews: Television

'Heroes' Producers on Transmedia

Producers of the Heroes franchise discuss transmedia storytelling strategies. ... more >

Other topics: Film: Industry
Other topics: Comics: Platforms
Other topics: Games: Resources
Other topics: Marketing: Narrative: Resources

Attack of the Hoax: 10 Strategic Tips for Modern Hoaxsters

Synopsis: Jawbone.tv presents 10 tips for hoax-based story and promotion. ... more >

Augmented Reality 'Chocapic' Cereal Game: Next Step or Gimmick?

At first glance, the cereal box game for Nestle’s ... more >

Other topics: Marketing

Blue Dot 'Real Good' Experiment: Participatory Marketing Follows Chair Migration

No deep analysis of this is required. It's participatory, disruptive and mildly... ... more >

Other topics: Interactive: Sci-Fi: Television

Channel 4 'Misfits' Uses Social Media During Show to Connect to Audience

Interesting use of live tie-in to fictional sci-fi show 'Misfits' through social media. Someone... ... more >

Other topics: Advertising: Comics: Film

Dark Knight Transmedia Marketing Video

"In May 2007, 42 Entertainment began a viral marketing campaign utilizing the Dark Knight's "Why So Serious?" tagline. A transmedia experiment with over 10 million participants in over 75 countries that played across hundreds of web pages,... ... more >

Other topics: Events: Film: Industry

DIY Days: Story, Film, Creative Videos Now Online for All to Share

Terrific vids from Lance Weiler's DIY Days (www.diydays.com). Lots of insight into new models, emerging entertainment trends and more. Video... ... more >

Other topics: Advertising: Narrative: Platforms
Other topics: Directors: Interviews
Other topics: Educational: Industry: Resources

Futures of Entertainment 4: Watch the Videos

If I could do it all over again, and if I... ... more >

Other topics: Film: Industry
Other topics: Industry: Marketing: Resources

Joe Digital Launches Weekly 'Digital Decision' Video Series

(Source: joedigitalblog.com) "The Digital Decision Series is a weekly video blog featuring leading experts... ... more >

Other topics: Advertising: Contests: Viral

Levi's 'The G.O. IV Fortune' Real-world Treasure Hunt Puts You in the Story

Lots of 'transmedia' stuff floating around out there at the moment, but a huge challenge... ... more >

Other topics: Educational: Interviews: Television

More Transmedia Lessons: 'Heroes' Producers' Insights Still Relevant Two Years Later

(Source: mitworld.mit.edu) In response to the story we picked up yesterday from Workbook Project ( ... more >

Other topics: Film: Industry: Web

New Moon and the YouTube Horizon: How Fans Influence Production Design

Synopsis: A glimpse at the power that hardcore fans have to potentially influence the production design of a film franchise. (Guest contribution provided by ... more >

Other topics: Authors: Narrative: Platforms: Web

Numero 8: The Santos Dumont Project, a Social Network Narrative

Synopsis: Jawbone.tv takes a look at Numero 8: The Santos Dumont Project, the first Brazilian social network narrative. ( ... more >

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