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Other topics: Documentary: Film
Other topics: Film: Viral: Platforms: Documentary
Other topics: Art
Other topics: Comics: Games

Adidas Teamgeist Graphic Novel Game

Adidas has created what they're calling a graphic novel game about "the... ... more >

Other topics: Funny: Web

Augmented Reality 'Chocapic' Cereal Game: Next Step or Gimmick?

At first glance, the cereal box game for Nestle’s ... more >

Other topics: Horror: Viral

Birds vs Humans Viral Influencer Campaign

In what we can only assume is a tripped-out... ... more >

Other topics: Horror: Viral

Birds vs Humans: Aussie Booze Behind Mysterious Influencer Campaign

We'd be lying if we claimed to be anything short of disappointed... ... more >

Other topics: Educational: Industry: Interactive
Other topics: Events: Industry: Interviews
Other topics: Comics: Film: Transmedia

Dark Knight Transmedia Marketing Video

"In May 2007, 42 Entertainment began a viral marketing campaign utilizing the Dark Knight's "Why So Serious?" tagline. A transmedia experiment with over 10 million participants in over 75 countries that played across hundreds of web pages,... ... more >

Other topics: Funny: Viral: Music

Doritos 'Alan' Viral Weaves Story of True Guitar Hero

Is it just us, or does Doritos seem to have a pretty good handle on the digital side of marketing? Another screaming success with this sad but hilarious story of 'Alan' for the Doritos / Guitar Hero cross-promotion. (Tip of the hat to the agency... ... more >

Other topics: Horror: Viral

Ever Dream This Man? Urban Myth, Viral Hoax or Terrifying Boogeyman?

'Tis the season to be pranking, and there appears to be a good one underway: 'Ever... ... more >

Other topics: Narrative: Platforms: Transmedia
Other topics: Art: Directors: Film

Glue Society Further Eludes Definition With 'Misfit' Project

Synopsis: Jawbone.tv spotlights ambiguous creative collective 'The Glue Society', including insights about their approach to the 'Misfit' video project from writer, director and Glue Society co-founder Jonathan... ... more >

Other topics: Funny: Web
Other topics: Directors: Film: Sci-Fi

I'm Here: Spike Jonze's 'Absolut' Sponsored Robot Short Film Debuts Online This Month

I'm Here is a 30-minute love story about the relationship between two robots living in Los Angeles. The Film was written and directed by Spike Jonze ... another example of the corporate sponsorship / branded entertainment model at work.... ... more >

Other topics: Interactive: Narrative
Other topics: Interviews: Trippy: Animation: Viral

Interview: Ogilvy Art Director Antoaneta Metchanova on Scrabble's 'the Beautiful Word'

Synopsis: The following Antoaneta Metchanova interview is the unabridged companion to Jawbone.tv's featured article ... more >

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