There's something supremely powerful about text based art. Maybe it's the scale shift--big print is usually reserved for marketing slogans and movie titles. Check this out, from artist Barbara Kruger and Brand New School.

(Source: Boards Mag) Words have power whether they’re printed on a page or projected 25 feet high by 14 feet wide. Such is the case with celebrated American artist Barbara Kruger’s text-based installation, part of the Silent Writings group show held at the Louis Vuitton Cultural Space in Paris this past summer.

The installation, created in collaboration with Brand New School director Ludovic Schorno, features a combination of text and imagery projected on a rotunda that expresses “how we are to one another” — a theme Kruger has revisited time and again throughout her iconic career.

The work is based on short maxims sampled from a gamut of writers, including American author and activist Mary McCarthy and French Enlightenment writer Voltaire. The team at Brand New School animated the text to provide a visual interpretation of each writer’s aphorism, making use of the rotunda’s cyclical effect and huge wall space in the process.

Read the Boards Mag full interview with Brand New School director Ludovic Schorno here.