Source: Creativity-online.com) "Mike Hoefflinger, director of monetization product marketing, Facebook, Ben Palmer, co-founder, CEO, The Barbarian Group, Allesandra Lariu, SVP, digital group creative director, McCann Erickson, John Mayo-Smith, EVP, chief technology officer, R/GA, Kevin Slavin, managing director and co-founder, Area/Code and Creativity editor Teressa Iezzi gather to hash out how we will forge digital lore." Watch the video here or check out more CaT Conference info here.